Presentation Title

Statement of Work: Carousel Squad

Major

Business Administration

Anticipated Graduation Year

2022

Access Type

Open Access

Abstract

Carousel Squad wanted to research Gen Z college students in Chicago and the trends affecting how they choose to spend their free time pre and post-pandemic. Our motivation to choose this project topic was because it reflects us as a demographic. We primarily focused on that pre and post-pandemic timeframe, exploring the aspects of time, money, technology, and social tendencies that influence the demographic's behavior. In order to find our answers, we collected data via Qualtrics in a survey format. We implemented the use of heat maps, graphs, and visuals to engage the survey taker and skip questions to help identify that our sought-after demographic was the one completing the survey questions. This research can aid in providing college students with a wider variety of leisure choices and help them identify new trends amongst their generation in Chicago. Our squad believes that being research-ready means having the high energy to immerse ourselves as the demographic to discover the changing trends in Chicago's Gen Z student leisure choices.

Faculty Mentors & Instructors

Stacy Neier Beran

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

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Statement of Work: Carousel Squad

Carousel Squad wanted to research Gen Z college students in Chicago and the trends affecting how they choose to spend their free time pre and post-pandemic. Our motivation to choose this project topic was because it reflects us as a demographic. We primarily focused on that pre and post-pandemic timeframe, exploring the aspects of time, money, technology, and social tendencies that influence the demographic's behavior. In order to find our answers, we collected data via Qualtrics in a survey format. We implemented the use of heat maps, graphs, and visuals to engage the survey taker and skip questions to help identify that our sought-after demographic was the one completing the survey questions. This research can aid in providing college students with a wider variety of leisure choices and help them identify new trends amongst their generation in Chicago. Our squad believes that being research-ready means having the high energy to immerse ourselves as the demographic to discover the changing trends in Chicago's Gen Z student leisure choices.