Rocketeer's Squad
Major
Communication
Anticipated Graduation Year
2022
Access Type
Open Access
Abstract
This research investigates understanding the future of travel locally and globally. The travel industry is based on the desire of people to go from one place (domestically or internationally) to another, driven by leisure or work. Initially, traveling was only affordable for people with a high income, however, nowadays the target group has grown massively. We are all from different parts of the world and understand, value, and appreciate travel as taking the journey unites us with the people and places we love. Traveling also provides the ability to experience other cultures and ways of thinking. The question we are trying to solve is “What will influence consumers to approach travel differently in the future?” Through qualitative and quantitative research, we have learned that traveling is one of the largest sectors of the service industry, greatly influences the world’s GDP, and encompasses multiple subsectors. We will utilize our seven research objectives to target millennials through sponsored advertising space on Pinterest and Instagram stories. We believe these platforms are where a lot of millennials find destinations they hope to travel to, ways to live a more sustainable life, and follow people and places that inspire them.
Faculty Mentors & Instructors
Stacy Neier Beran
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
Rocketeer's Squad
This research investigates understanding the future of travel locally and globally. The travel industry is based on the desire of people to go from one place (domestically or internationally) to another, driven by leisure or work. Initially, traveling was only affordable for people with a high income, however, nowadays the target group has grown massively. We are all from different parts of the world and understand, value, and appreciate travel as taking the journey unites us with the people and places we love. Traveling also provides the ability to experience other cultures and ways of thinking. The question we are trying to solve is “What will influence consumers to approach travel differently in the future?” Through qualitative and quantitative research, we have learned that traveling is one of the largest sectors of the service industry, greatly influences the world’s GDP, and encompasses multiple subsectors. We will utilize our seven research objectives to target millennials through sponsored advertising space on Pinterest and Instagram stories. We believe these platforms are where a lot of millennials find destinations they hope to travel to, ways to live a more sustainable life, and follow people and places that inspire them.