Media Consumption in the Age of COVID-19
Major
Business Administration
Access Type
Open Access
Abstract
Team Mind-Blown researched the industry vertical of digital, social, and media to address the question of "How is COVID-19 changing the way individuals consume media?" This is important because the global impact of COVID-19 has changed the way media has been presented to consumers. We identified six research objectives focused around tv, social media, music, and film to acquire the information necessary to advance the research. Our shared goal was to generate insights that will prepare a Chicagoland business portfolio for future growth.
Faculty Mentors & Instructors
Stacy Neier Beran- Senior Ignatian Lecturer, Department of Marketing
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
Media Consumption in the Age of COVID-19
Team Mind-Blown researched the industry vertical of digital, social, and media to address the question of "How is COVID-19 changing the way individuals consume media?" This is important because the global impact of COVID-19 has changed the way media has been presented to consumers. We identified six research objectives focused around tv, social media, music, and film to acquire the information necessary to advance the research. Our shared goal was to generate insights that will prepare a Chicagoland business portfolio for future growth.