Presentation Title

Social Media & Consumer Engagement: Ice Squad

Major

Business Administration

Anticipated Graduation Year

2022

Access Type

Open Access

Abstract

This research seeks data on how consumer engagement on social media influences a company's media presence. As digital media continues to become more important in marketing, we aimed to analyze how consumers shift the type of content that companies utilize to market their products and create awareness for their brand. By looking at our objectives such as connectivity, word of mouth marketing, influencer marketing, and more, we are investigating how brands will continue to adapt to make their brand stand out. To ensure we collect accurate data that reaches our intended audience, we will use our definition of research ready: having clear objectives and goals set out before we start analyzing the information and having a plan in place to work cooperatively.

Faculty Mentors & Instructors

Stacy Neier Beran

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Share

COinS
 

Social Media & Consumer Engagement: Ice Squad

This research seeks data on how consumer engagement on social media influences a company's media presence. As digital media continues to become more important in marketing, we aimed to analyze how consumers shift the type of content that companies utilize to market their products and create awareness for their brand. By looking at our objectives such as connectivity, word of mouth marketing, influencer marketing, and more, we are investigating how brands will continue to adapt to make their brand stand out. To ensure we collect accurate data that reaches our intended audience, we will use our definition of research ready: having clear objectives and goals set out before we start analyzing the information and having a plan in place to work cooperatively.