Generation Z: Social Media and News Consumption
Major
Business Administration
Anticipated Graduation Year
2023
Access Type
Open Access
Abstract
Team Breaking News will find how Gen Z’s news consumption habits are influenced by the social media platforms they frequent. Data collected through this research aims to understand media habits. Finding a solution to this problem will enable healthier social media consumption habits and how businesses are affected by consumption habits relating to purchase behavior. Gathering conducted research through surveys and trends such as qualitative and quantitative data will help understand Gen Z’ social media habits. Finding and understanding social media habits will help businesses know how to reach their consumer demographic and market certain ideas and products to them.
Faculty Mentors & Instructors
Stacy Neier Beran
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
Generation Z: Social Media and News Consumption
Team Breaking News will find how Gen Z’s news consumption habits are influenced by the social media platforms they frequent. Data collected through this research aims to understand media habits. Finding a solution to this problem will enable healthier social media consumption habits and how businesses are affected by consumption habits relating to purchase behavior. Gathering conducted research through surveys and trends such as qualitative and quantitative data will help understand Gen Z’ social media habits. Finding and understanding social media habits will help businesses know how to reach their consumer demographic and market certain ideas and products to them.