Presentation Title

Generation Z: Social Media and News Consumption

Major

Business Administration

Anticipated Graduation Year

2023

Access Type

Open Access

Abstract

Team Breaking News will find how Gen Z’s news consumption habits are influenced by the social media platforms they frequent. Data collected through this research aims to understand media habits. Finding a solution to this problem will enable healthier social media consumption habits and how businesses are affected by consumption habits relating to purchase behavior. Gathering conducted research through surveys and trends such as qualitative and quantitative data will help understand Gen Z’ social media habits. Finding and understanding social media habits will help businesses know how to reach their consumer demographic and market certain ideas and products to them.

Faculty Mentors & Instructors

Stacy Neier Beran

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

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Generation Z: Social Media and News Consumption

Team Breaking News will find how Gen Z’s news consumption habits are influenced by the social media platforms they frequent. Data collected through this research aims to understand media habits. Finding a solution to this problem will enable healthier social media consumption habits and how businesses are affected by consumption habits relating to purchase behavior. Gathering conducted research through surveys and trends such as qualitative and quantitative data will help understand Gen Z’ social media habits. Finding and understanding social media habits will help businesses know how to reach their consumer demographic and market certain ideas and products to them.