Cleaning Crew Statement of Work
Major
Business Administration
Anticipated Graduation Year
2023
Access Type
Open Access
Abstract
Our team researched what drives consumers to purchase high-end products with an average income. This research encompassed exploring consumers' brand perceptions, how social media influences high-end product consumption, and what classifies a product as high-end. As a research group, we have utilized qualitative and quantitative data through Qualtrics to further investigate our business issue question. Our survey was conducted to align with verified ethical research guidelines. All seven research objectives were identified based on prior knowledge and passion for the topic.
Faculty Mentors & Instructors
Stacy Neier Beran
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
Cleaning Crew Statement of Work
Our team researched what drives consumers to purchase high-end products with an average income. This research encompassed exploring consumers' brand perceptions, how social media influences high-end product consumption, and what classifies a product as high-end. As a research group, we have utilized qualitative and quantitative data through Qualtrics to further investigate our business issue question. Our survey was conducted to align with verified ethical research guidelines. All seven research objectives were identified based on prior knowledge and passion for the topic.