Presentation Title

Cleaning Crew Statement of Work

Major

Business Administration

Anticipated Graduation Year

2023

Access Type

Open Access

Abstract

Our team researched what drives consumers to purchase high-end products with an average income. This research encompassed exploring consumers' brand perceptions, how social media influences high-end product consumption, and what classifies a product as high-end. As a research group, we have utilized qualitative and quantitative data through Qualtrics to further investigate our business issue question. Our survey was conducted to align with verified ethical research guidelines. All seven research objectives were identified based on prior knowledge and passion for the topic.

Faculty Mentors & Instructors

Stacy Neier Beran

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

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Cleaning Crew Statement of Work

Our team researched what drives consumers to purchase high-end products with an average income. This research encompassed exploring consumers' brand perceptions, how social media influences high-end product consumption, and what classifies a product as high-end. As a research group, we have utilized qualitative and quantitative data through Qualtrics to further investigate our business issue question. Our survey was conducted to align with verified ethical research guidelines. All seven research objectives were identified based on prior knowledge and passion for the topic.