Presentation Title

Trendsetters Methods and Technology

Major

Business Administration

Anticipated Graduation Year

2023

Access Type

Open Access

Abstract

In order to identify what "motivates consumers today to integrate wellness into their lifestyle" our team is conducting a series of surveys that will allow us to gather qualitative and quantitative data. Through this data we will be able to asses the relationship consumers have to wellness. After conducting the research, our group will be able to recognize different patterns among individuals and their active lifestyles. This information will benefit our client by providing useful information about their consumer to help future market campaigns related to recreation, leisure, lifestyle.

Faculty Mentors & Instructors

Stacy Neier Beran

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

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Trendsetters Methods and Technology

In order to identify what "motivates consumers today to integrate wellness into their lifestyle" our team is conducting a series of surveys that will allow us to gather qualitative and quantitative data. Through this data we will be able to asses the relationship consumers have to wellness. After conducting the research, our group will be able to recognize different patterns among individuals and their active lifestyles. This information will benefit our client by providing useful information about their consumer to help future market campaigns related to recreation, leisure, lifestyle.