Trendsetters Methods and Technology
Major
Business Administration
Anticipated Graduation Year
2023
Access Type
Open Access
Abstract
In order to identify what "motivates consumers today to integrate wellness into their lifestyle" our team is conducting a series of surveys that will allow us to gather qualitative and quantitative data. Through this data we will be able to asses the relationship consumers have to wellness. After conducting the research, our group will be able to recognize different patterns among individuals and their active lifestyles. This information will benefit our client by providing useful information about their consumer to help future market campaigns related to recreation, leisure, lifestyle.
Faculty Mentors & Instructors
Stacy Neier Beran
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
Trendsetters Methods and Technology
In order to identify what "motivates consumers today to integrate wellness into their lifestyle" our team is conducting a series of surveys that will allow us to gather qualitative and quantitative data. Through this data we will be able to asses the relationship consumers have to wellness. After conducting the research, our group will be able to recognize different patterns among individuals and their active lifestyles. This information will benefit our client by providing useful information about their consumer to help future market campaigns related to recreation, leisure, lifestyle.