Major
Business Administration
Anticipated Graduation Year
2022
Access Type
Open Access
Abstract
"Business information visualizations (BIV) are ubiquitous; they are embedded in Business Intelligence & Analytics' dashboards and visual analysis systems as part of everyday data storytelling and decision making. They are cognitive tools that heavily rely on our understanding of users' subconscious-level processing, human perception, and cognitive processes overall. Studies of human perceptual ability, such as gestalt laws (how we perceive the world) and preattentive attributes (visual properties that we notice without using conscious effort), have led to many design principles in BIV. This research focuses on the impact of information visualization (tables, graphs) design choices on users' physiological responses as indicators of users' cognitive processes."- Dinko Bačić
Community Partners
Loyola University Chicago
Faculty Mentors & Instructors
Dinko Bačić, Assistant Professor, Quinlan School of Business
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
Gestalt Principles in Data Visualization
"Business information visualizations (BIV) are ubiquitous; they are embedded in Business Intelligence & Analytics' dashboards and visual analysis systems as part of everyday data storytelling and decision making. They are cognitive tools that heavily rely on our understanding of users' subconscious-level processing, human perception, and cognitive processes overall. Studies of human perceptual ability, such as gestalt laws (how we perceive the world) and preattentive attributes (visual properties that we notice without using conscious effort), have led to many design principles in BIV. This research focuses on the impact of information visualization (tables, graphs) design choices on users' physiological responses as indicators of users' cognitive processes."- Dinko Bačić