Presenter Information

Abby PetersonFollow

Major

Business Administration

Anticipated Graduation Year

2021

Access Type

Open Access

Abstract

This research aimed to measure how aware consumers in both Italy and Vietnam were of the data protection laws in place. It provides a summary of Italian and Vietnamese data protection laws and a survey to understand how consumers understood the protections in place. It provides insight on

Faculty Mentors & Instructors

Mine Cinar, Doan Nguyen, Anne Wingenter

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Digital Marketing and Consumer Privacy: A look at Vietnam and Italy

This research aimed to measure how aware consumers in both Italy and Vietnam were of the data protection laws in place. It provides a summary of Italian and Vietnamese data protection laws and a survey to understand how consumers understood the protections in place. It provides insight on