Major
Business Administration
Anticipated Graduation Year
2021
Access Type
Open Access
Abstract
This research aimed to measure how aware consumers in both Italy and Vietnam were of the data protection laws in place. It provides a summary of Italian and Vietnamese data protection laws and a survey to understand how consumers understood the protections in place. It provides insight on
Faculty Mentors & Instructors
Mine Cinar, Doan Nguyen, Anne Wingenter
Peterson_DigitalMarketingRicci.pdf (754 kB)
COinS
Digital Marketing and Consumer Privacy: A look at Vietnam and Italy
This research aimed to measure how aware consumers in both Italy and Vietnam were of the data protection laws in place. It provides a summary of Italian and Vietnamese data protection laws and a survey to understand how consumers understood the protections in place. It provides insight on