Major
Business Administration
Anticipated Graduation Year
2022
Access Type
Open Access
Abstract
Our research will explore the impact of pie chart data representation on users by focusing on assessing users’ cognitive effort and visual attention while employing novel eye-tracking technology. Focusing on two large questions centered around a difference in users’ visual attention and cognitive effort between a pie chart, data representation alternative, and visual properties, participants will be given a series of business tasks and images to solve the tasks. As subjects attempt to solve tasks with provided images, the eye-tracking device will monitor their gaze and capture eye fixation and scan-path derived metrics as indicators of visual attention and effort.
Faculty Mentors & Instructors
Dinko Bacic, Professor, Information Systems & Supply Chain
Streaming Media
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
Provost Fellowship: Disputes in Pie Charts
Our research will explore the impact of pie chart data representation on users by focusing on assessing users’ cognitive effort and visual attention while employing novel eye-tracking technology. Focusing on two large questions centered around a difference in users’ visual attention and cognitive effort between a pie chart, data representation alternative, and visual properties, participants will be given a series of business tasks and images to solve the tasks. As subjects attempt to solve tasks with provided images, the eye-tracking device will monitor their gaze and capture eye fixation and scan-path derived metrics as indicators of visual attention and effort.