Presentation Title

Madness of NBA Talent in March

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Major

Business Administration

Anticipated Graduation Year

2023

Access Type

Open Access

Abstract

A successful run in March Madness, the National Collegiate Athletic Association men’s college basketball tournament, leads to an increase in revenue, university name recognition, and fan base support. With each additional round won, the university benefits even more. This has prompted university athletic departments to look for tools to effectively further their teams' progression in the tournament. This paper utilizes a two-step cluster analysis to determine if having future National Basketball Association players is likely to further a team’s progression in the tournament. The two-step cluster analysis produced promising results. This model is useful to coaches and athletic departments that are aiming to have the best chance at winning the tournament.

Faculty Mentors & Instructors

Carolyn Kmet, Senior Lecturer, Quinlan School of Business Information Systems

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

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Madness of NBA Talent in March

A successful run in March Madness, the National Collegiate Athletic Association men’s college basketball tournament, leads to an increase in revenue, university name recognition, and fan base support. With each additional round won, the university benefits even more. This has prompted university athletic departments to look for tools to effectively further their teams' progression in the tournament. This paper utilizes a two-step cluster analysis to determine if having future National Basketball Association players is likely to further a team’s progression in the tournament. The two-step cluster analysis produced promising results. This model is useful to coaches and athletic departments that are aiming to have the best chance at winning the tournament.