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Major
Business Administration
Anticipated Graduation Year
2023
Access Type
Open Access
Abstract
A successful run in March Madness, the National Collegiate Athletic Association men’s college basketball tournament, leads to an increase in revenue, university name recognition, and fan base support. With each additional round won, the university benefits even more. This has prompted university athletic departments to look for tools to effectively further their teams' progression in the tournament. This paper utilizes a two-step cluster analysis to determine if having future National Basketball Association players is likely to further a team’s progression in the tournament. The two-step cluster analysis produced promising results. This model is useful to coaches and athletic departments that are aiming to have the best chance at winning the tournament.
Faculty Mentors & Instructors
Carolyn Kmet, Senior Lecturer, Quinlan School of Business Information Systems
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
Madness of NBA Talent in March
A successful run in March Madness, the National Collegiate Athletic Association men’s college basketball tournament, leads to an increase in revenue, university name recognition, and fan base support. With each additional round won, the university benefits even more. This has prompted university athletic departments to look for tools to effectively further their teams' progression in the tournament. This paper utilizes a two-step cluster analysis to determine if having future National Basketball Association players is likely to further a team’s progression in the tournament. The two-step cluster analysis produced promising results. This model is useful to coaches and athletic departments that are aiming to have the best chance at winning the tournament.