Major
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Access Type
Open Access
Abstract
We are exploring how LOOP can develop their technology to increase consumer engagement. Our group will achieve this by exploring the following objectives: To investigate consumer comfort levels on privacy sharing, to assess how sellers find value in an online consignment store, to explore how the user experience on a company's website affects consumer loyalty, to evaluate how brands interact with consumers through technology, to explore how consumers can engage with online small-businesses, to explore buyer-seller communication in e-commerce, and to evaluate consumer engagement in online sustainable shopping.
Community Partners
LOOP
Faculty Mentors & Instructors
Dr. Stacy Neier Beran
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
Technology and Consumer Engagement for LOOP
We are exploring how LOOP can develop their technology to increase consumer engagement. Our group will achieve this by exploring the following objectives: To investigate consumer comfort levels on privacy sharing, to assess how sellers find value in an online consignment store, to explore how the user experience on a company's website affects consumer loyalty, to evaluate how brands interact with consumers through technology, to explore how consumers can engage with online small-businesses, to explore buyer-seller communication in e-commerce, and to evaluate consumer engagement in online sustainable shopping.