Major
Business Administration
Anticipated Graduation Year
2026
Access Type
Open Access
Abstract
Squad USA delineated a targeted marketing approach for Top Hat, centered on its distinctiveness in empowering university professors to enhance student engagement and performance. Leveraging Top Hat's multimedia educational platform, the strategy aims to equip professors with tools to optimize classroom dynamics and bolster student success.
Community Partners
Top Hat
Faculty Mentors & Instructors
Dr. Stacy Neier Beran
Supported By
Heather Taylor, Christina Bruer
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
MARK 201H Top Hat Deliverable: Squad USA
Squad USA delineated a targeted marketing approach for Top Hat, centered on its distinctiveness in empowering university professors to enhance student engagement and performance. Leveraging Top Hat's multimedia educational platform, the strategy aims to equip professors with tools to optimize classroom dynamics and bolster student success.