Major

Business Administration

Anticipated Graduation Year

2024

Access Type

Open Access

Abstract

This study explores the difference between male and female sports. We aim to understand whether the reception of women’s teams is due to a significant difference in attention and excitement levels of the viewer or if the difference in excitement between men’s and women’s sports is influenced by misogyny or other societal factors. This study was IRB-approved, and data was collected in the UX & Biometrics Lab at Quinlan. Attention, engagement, and excitement were measured using eye-tracking technology (measuring attention), facial recognition software (measuring engagement), and Galvanic Skin Response data (measuring arousal).

Faculty Mentors & Instructors

Dr. Dinko Bačić

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

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Difference in Excitement While Watching Male vs. Female Athletes

This study explores the difference between male and female sports. We aim to understand whether the reception of women’s teams is due to a significant difference in attention and excitement levels of the viewer or if the difference in excitement between men’s and women’s sports is influenced by misogyny or other societal factors. This study was IRB-approved, and data was collected in the UX & Biometrics Lab at Quinlan. Attention, engagement, and excitement were measured using eye-tracking technology (measuring attention), facial recognition software (measuring engagement), and Galvanic Skin Response data (measuring arousal).