Trends in Digital and Social Media Engaging With Health and Wellness
Major
Business Administration
Access Type
Open Access
Abstract
Team ACE researched the industry vertical of health and wellness media to address the question of "How are consumers motivated by trends in social and digital media to engage with health and wellness?" This is important because the problem stems from accessibility challenges, general awareness, and the growing need for more fitness positivity.
We identified eight research objectives focused around consumer behavior, engagement patterns, emerging trends, influencer impact, platform effectiveness, accessibility barriers, brand positioning, and market opportunities to acquire the information necessary to advance the research.
Our shared goal was to generate insights that will prepare a Chicagoland business portfolio for future growth.
Faculty Mentors & Instructors
Stacy Neier Beran, PhD, Senior Lecturer of Marketing, Director of Experiential Learning
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
Trends in Digital and Social Media Engaging With Health and Wellness
Team ACE researched the industry vertical of health and wellness media to address the question of "How are consumers motivated by trends in social and digital media to engage with health and wellness?" This is important because the problem stems from accessibility challenges, general awareness, and the growing need for more fitness positivity.
We identified eight research objectives focused around consumer behavior, engagement patterns, emerging trends, influencer impact, platform effectiveness, accessibility barriers, brand positioning, and market opportunities to acquire the information necessary to advance the research.
Our shared goal was to generate insights that will prepare a Chicagoland business portfolio for future growth.