Major
Accountancy
Anticipated Graduation Year
2026
Access Type
Open Access
Abstract
In collaboration with the Chicago Fair Trade Organization, our team developed a comprehensive Marketing Mix strategy for World Fair Trade Day to align with their objectives and expand the reach of fair trade values. Over the course of the Spring 2025 semester, our select group analyzed and optimized key marketing elements—promotion, price, product, and place—to enhance the organization's overall marketing strategy and impact for this event.
Community Partners
Chicago Fair Trade
Faculty Mentors & Instructors
Stacy Neier Beran, PhD, Business (Marketing), Director, Experiential Learning
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
Presence With Purpose: Growing Fair Trade Awareness
In collaboration with the Chicago Fair Trade Organization, our team developed a comprehensive Marketing Mix strategy for World Fair Trade Day to align with their objectives and expand the reach of fair trade values. Over the course of the Spring 2025 semester, our select group analyzed and optimized key marketing elements—promotion, price, product, and place—to enhance the organization's overall marketing strategy and impact for this event.
Comments
This project represents the culmination of a semester's work in marketing, during which we not only deepened our understanding of the subject but also engaged with the core principles that guide Chicago Fair Trade.