Presenter Information

Sophia I. TodorovFollow

Major

Psychology

Anticipated Graduation Year

2020

Access Type

Open Access

Abstract

Anti-vaccination sentiments have recently increased. Previous research has linked anti-vaccination opinions to fears of contamination. Pro-vaccination messages utilize feelings of fear and disgust. This study aims to determine if there is a link between disgust and strength of persuasive messages. We will conduct an online study through Amazon’s MechanicalTurk. Participants will be shown images that induce disgust or fear and be presented strong or weak arguments. We will measure their vaccine attitudes, private body consciousness, disgust sensitivity, and emotional intelligence. The data will be analyzed using a series of regressions with vaccine attitudes as the outcome variable.

Faculty Mentors & Instructors

Jeffrey Huntsinger, professor & researcher, Psychology Department

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

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Disgust and Vaccine Attitudes

Anti-vaccination sentiments have recently increased. Previous research has linked anti-vaccination opinions to fears of contamination. Pro-vaccination messages utilize feelings of fear and disgust. This study aims to determine if there is a link between disgust and strength of persuasive messages. We will conduct an online study through Amazon’s MechanicalTurk. Participants will be shown images that induce disgust or fear and be presented strong or weak arguments. We will measure their vaccine attitudes, private body consciousness, disgust sensitivity, and emotional intelligence. The data will be analyzed using a series of regressions with vaccine attitudes as the outcome variable.