Presenter Information

Eva ZhoushiFollow
Danny HawkinsFollow

Major

Business Administration

Anticipated Graduation Year

May 2020

Access Type

Open Access

Abstract

This poster aims to describe the design thinking techniques used to understand visitor motivation for Shedd Aquarium. Being a tourist destination for the City of Chicago, Shedd has a diverse audience that can be difficult to track and retain. Our marketing research intends to assist Shedd in further optimizing survey data collection during peak times with the goal to build multiple audience profiles. Looking at patterns and trends in the data collected from quantitative surveys and qualitative focus groups, we were able to identify the logical next steps in answering relevant business issue questions.

Community Partners

Shedd Aquarium

Faculty Mentors & Instructors

Stacy Neier Beran

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

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Understanding Visitor Motivation at Shedd Aquarium

This poster aims to describe the design thinking techniques used to understand visitor motivation for Shedd Aquarium. Being a tourist destination for the City of Chicago, Shedd has a diverse audience that can be difficult to track and retain. Our marketing research intends to assist Shedd in further optimizing survey data collection during peak times with the goal to build multiple audience profiles. Looking at patterns and trends in the data collected from quantitative surveys and qualitative focus groups, we were able to identify the logical next steps in answering relevant business issue questions.