Major
Business Administration
Anticipated Graduation Year
2021
Access Type
Open Access
Abstract
Team Target utilizes methods of market research and design thinking to help identify and solve Onward Chicago's business issue. Onward is a restaurant in Rogers Park that serves the community by providing restaurant, bar, and lounge services to consumers. Our team conducted client interviews and analyzed the data collected through Nvivo. We used this data analysis along with secondary data to identify research objectives and the business issue: How might Onward connect more deeply with Loyola's community? Then, we used methods of quantitative and qualitative research design to conduct surveys and focus groups. Insights and action deliverable will follow soon.
Community Partners
Onward Chicago
Faculty Mentors & Instructors
Stacy Neier Beran, Senior Ignatian Lecturer, Department of Marketing
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
Team Target: Onward Chicago Market Research
Team Target utilizes methods of market research and design thinking to help identify and solve Onward Chicago's business issue. Onward is a restaurant in Rogers Park that serves the community by providing restaurant, bar, and lounge services to consumers. Our team conducted client interviews and analyzed the data collected through Nvivo. We used this data analysis along with secondary data to identify research objectives and the business issue: How might Onward connect more deeply with Loyola's community? Then, we used methods of quantitative and qualitative research design to conduct surveys and focus groups. Insights and action deliverable will follow soon.