Presenter Information

Cassi HeintzFollow

Major

Business Administration

Anticipated Graduation Year

2021

Access Type

Open Access

Abstract

High fashion has influenced the masses for decades. Movies from Breakfast at Tiffany’s to The Devil Wears Prada show how impactful these designers can be on generations. But what if other forces influenced the masses in how they dress? This study dives into the connection between fashion trends and the economic condition at the time. Using a C5.0 Decision Tree Model, color data from Louis Vuitton shows since 1998, and key economic indicators, it can be concluded that in times of economic hardship fashion shifts towards less color and more muted neutrals.

Faculty Mentors & Instructors

Professor Carolyn Kmet

Streaming Media

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

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Fashion and the Economy: Decision Tree Analysis of the Economy's Influence on Fashion Preferences

High fashion has influenced the masses for decades. Movies from Breakfast at Tiffany’s to The Devil Wears Prada show how impactful these designers can be on generations. But what if other forces influenced the masses in how they dress? This study dives into the connection between fashion trends and the economic condition at the time. Using a C5.0 Decision Tree Model, color data from Louis Vuitton shows since 1998, and key economic indicators, it can be concluded that in times of economic hardship fashion shifts towards less color and more muted neutrals.