Major

Business Administration

Anticipated Graduation Year

2022

Access Type

Open Access

Abstract

Chicago Farmers Market Collective is an organization made up of 50+ farmers markets in the city of Chicago. Team Rocket utilizes methods of market research and design thinking to target their business question of ‘how might we create a cohesive brand?’ We’ve focused on creating a new social media structure and strategy for CFMC while keeping in mind and researching our 7 Research Objectives in the heart of everything we do.

Community Partners

Chicago Farmers Market Collective

Faculty Mentors & Instructors

Stacy Neier Beran

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

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Chicago Farmers Market Collective Market Research & Branding

Chicago Farmers Market Collective is an organization made up of 50+ farmers markets in the city of Chicago. Team Rocket utilizes methods of market research and design thinking to target their business question of ‘how might we create a cohesive brand?’ We’ve focused on creating a new social media structure and strategy for CFMC while keeping in mind and researching our 7 Research Objectives in the heart of everything we do.