Presentation Title

CFMC Digital Education Research

Major

Business Administration

Anticipated Graduation Year

2022

Access Type

Open Access

Abstract

Through this project, our group was able to understand how to use market research as a tool for representing diverse perspectives. This is incredibly relevant as the business issue we investigated was how to digitally educate a collective/unified voice to a diverse group of end users. To achieve this, we included both qualitative and quantitative research in our project to get as rich and varied insights as possible, accounting for accessibility and ensuring people have multiple avenues to share. This guiding principle relates nicely to our group's anti-racist values as we have made sure to value all perspectives while gathering research and commit to including input from all voices.

Community Partners

Chicago Farmers Market Collective

Faculty Mentors & Instructors

Stacy Neier Beran

Supported By

Stephanie Jokich, Elsa Jacobson

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

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CFMC Digital Education Research

Through this project, our group was able to understand how to use market research as a tool for representing diverse perspectives. This is incredibly relevant as the business issue we investigated was how to digitally educate a collective/unified voice to a diverse group of end users. To achieve this, we included both qualitative and quantitative research in our project to get as rich and varied insights as possible, accounting for accessibility and ensuring people have multiple avenues to share. This guiding principle relates nicely to our group's anti-racist values as we have made sure to value all perspectives while gathering research and commit to including input from all voices.