Major
Business Administration
Anticipated Graduation Year
2022
Access Type
Open Access
Abstract
Our hands-on experience with CFMC included designing, implementing, and evaluating a primary data research project on behalf of a Client(s). Specifically, we covered the following steps of the marketing research process: how to define and clarify the problems to be investigated, how to identify and use relevant information sources (including stakeholders and sponsored users) for research design, how to design data collection tools, how to collect and analyze the data, how to interpret and present the findings, and how to share actionable recommendations based on the findings. Finally, we adopted a design thinking mindset through IBM; this is an ideology that allows us to be human-centered in our approach to designing research experiences. Throughout this research we found some interesting data from the participants in both our quantitative survey and unfocus group survey which will be found within this presentation.
Community Partners
Chicago Farmer's Market Collective
Faculty Mentors & Instructors
Stacy Neier
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
Chicago Farmer's Market Collective
Our hands-on experience with CFMC included designing, implementing, and evaluating a primary data research project on behalf of a Client(s). Specifically, we covered the following steps of the marketing research process: how to define and clarify the problems to be investigated, how to identify and use relevant information sources (including stakeholders and sponsored users) for research design, how to design data collection tools, how to collect and analyze the data, how to interpret and present the findings, and how to share actionable recommendations based on the findings. Finally, we adopted a design thinking mindset through IBM; this is an ideology that allows us to be human-centered in our approach to designing research experiences. Throughout this research we found some interesting data from the participants in both our quantitative survey and unfocus group survey which will be found within this presentation.