Major

Business Administration

Anticipated Graduation Year

2022

Access Type

Open Access

Abstract

In order to answer our business question: How might the Chicago Farmers Market Collective create a Unified Digital Marketing Strategy? Our team has conducted qualitative and quantitative research as well as end-user focus groups for the Chicago Farmers Market Collective. CFMC wants to determine their target market and attain a platform for connecting their customers to their vendors, while making the experience welcoming and equitable for all.

Community Partners

Chicago Farmers Market Collective

Faculty Mentors & Instructors

Stacy Neier Beran

Supported By

Sheree Moratto

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

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Team Blueberries - Chicago Farmers Market Collective Market Research

In order to answer our business question: How might the Chicago Farmers Market Collective create a Unified Digital Marketing Strategy? Our team has conducted qualitative and quantitative research as well as end-user focus groups for the Chicago Farmers Market Collective. CFMC wants to determine their target market and attain a platform for connecting their customers to their vendors, while making the experience welcoming and equitable for all.