Presentation Title

Squad Cowboy Leisure and Lifestyle

Major

Business Administration

Anticipated Graduation Year

2023

Access Type

Open Access

Abstract

Through this project, our team aims to explore and understand how lifestyle influences entertainment choices. There is no doubt that entertainment consumes our daily lives. Understanding the various preferences a consumer has can help reveal market insights and emerging patterns. Studying direct consumer feedback and utilizing qualitative and quantitative data allows us to capture a holistic view of how lifestyle and entertainment are interconnected. These findings will help us direct our client in their journey to “develop insights that lead to actionable, enduring strategic storytelling.” Our team analysis will help to offer flexibility for syndicated marketing research while also being congruent with the marketing generalist trend in marketing research supply-side organizations.

Faculty Mentors & Instructors

Stacy Neier Beran

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

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Squad Cowboy Leisure and Lifestyle

Through this project, our team aims to explore and understand how lifestyle influences entertainment choices. There is no doubt that entertainment consumes our daily lives. Understanding the various preferences a consumer has can help reveal market insights and emerging patterns. Studying direct consumer feedback and utilizing qualitative and quantitative data allows us to capture a holistic view of how lifestyle and entertainment are interconnected. These findings will help us direct our client in their journey to “develop insights that lead to actionable, enduring strategic storytelling.” Our team analysis will help to offer flexibility for syndicated marketing research while also being congruent with the marketing generalist trend in marketing research supply-side organizations.