Presentation Title

Squad Dino: Travel & Hospitality Market Research

Major

Business Administration

Anticipated Graduation Year

2023

Access Type

Open Access

Abstract

As part of the classwork for MARK 311, the Dino Squad has utilized methods of market research to identify the drivers of fluctuating consumer spending in the travel and hospitality industry. We have explored the effects of holidays, social media, the COVID-19 pandemic, income levels, and demographics in reference to travel and hospitality. The goal of this research is to identify these factors and provide informative data from the last few years to help the industry make educated decisions moving forward. Through observations, interviews, and surveys taken by consumers, our team aims to reveal patterns in travel spending so that companies within the industry may better understand their customers.

Faculty Mentors & Instructors

Stacy Neier Beran

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

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Squad Dino: Travel & Hospitality Market Research

As part of the classwork for MARK 311, the Dino Squad has utilized methods of market research to identify the drivers of fluctuating consumer spending in the travel and hospitality industry. We have explored the effects of holidays, social media, the COVID-19 pandemic, income levels, and demographics in reference to travel and hospitality. The goal of this research is to identify these factors and provide informative data from the last few years to help the industry make educated decisions moving forward. Through observations, interviews, and surveys taken by consumers, our team aims to reveal patterns in travel spending so that companies within the industry may better understand their customers.