Presentation Title

Squad Peacock Statement of Work

Major

Business Administration

Anticipated Graduation Year

2022

Access Type

Open Access

Abstract

Our goal is to study and understand the impact that social and digital media has on Gen Z’s individuality. The industry vertical that we want to focus on is social and digital media. We feel that these types of media appeal directly to Gen Z, which then impacts their sense of individuality. We are looking to answer questions surrounding social and digital media, such as how have buying habits and daily routines changed in Gen Z’s lives? We are utilizing methods like observations, interviews, and surveys to gather more information on the impact of social and digital media. Our research-ready definition is to gain stronger research skills, take research information to drive decision-making as marketers, and understand the platform we will be using for research.

Faculty Mentors & Instructors

Stacy Neier Beran

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

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Squad Peacock Statement of Work

Our goal is to study and understand the impact that social and digital media has on Gen Z’s individuality. The industry vertical that we want to focus on is social and digital media. We feel that these types of media appeal directly to Gen Z, which then impacts their sense of individuality. We are looking to answer questions surrounding social and digital media, such as how have buying habits and daily routines changed in Gen Z’s lives? We are utilizing methods like observations, interviews, and surveys to gather more information on the impact of social and digital media. Our research-ready definition is to gain stronger research skills, take research information to drive decision-making as marketers, and understand the platform we will be using for research.