Squad Peacock Statement of Work
Major
Business Administration
Anticipated Graduation Year
2022
Access Type
Open Access
Abstract
Our goal is to study and understand the impact that social and digital media has on Gen Z’s individuality. The industry vertical that we want to focus on is social and digital media. We feel that these types of media appeal directly to Gen Z, which then impacts their sense of individuality. We are looking to answer questions surrounding social and digital media, such as how have buying habits and daily routines changed in Gen Z’s lives? We are utilizing methods like observations, interviews, and surveys to gather more information on the impact of social and digital media. Our research-ready definition is to gain stronger research skills, take research information to drive decision-making as marketers, and understand the platform we will be using for research.
Faculty Mentors & Instructors
Stacy Neier Beran
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
Squad Peacock Statement of Work
Our goal is to study and understand the impact that social and digital media has on Gen Z’s individuality. The industry vertical that we want to focus on is social and digital media. We feel that these types of media appeal directly to Gen Z, which then impacts their sense of individuality. We are looking to answer questions surrounding social and digital media, such as how have buying habits and daily routines changed in Gen Z’s lives? We are utilizing methods like observations, interviews, and surveys to gather more information on the impact of social and digital media. Our research-ready definition is to gain stronger research skills, take research information to drive decision-making as marketers, and understand the platform we will be using for research.