Presentation Title

Health Branding on Consumers' Perception of Well-Being

Major

Business Administration

Access Type

Open Access

Abstract

This research seeks to discover the impact of health branding on consumers' perceptions on well-being. This topic is a priority to our group because mental and physical health have both been a prime aspect in our generations recent lifestyles. To reach our goal we divided our business issue question into individual objectives: fitness, diet culture, influencers, therapy, and technology in order to reach our target audience. We intend to use the research that our surveys and observations produce to make diverse yet relevant insights to understand consumers' perceptions of well-being.

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Share

COinS
 

Health Branding on Consumers' Perception of Well-Being

This research seeks to discover the impact of health branding on consumers' perceptions on well-being. This topic is a priority to our group because mental and physical health have both been a prime aspect in our generations recent lifestyles. To reach our goal we divided our business issue question into individual objectives: fitness, diet culture, influencers, therapy, and technology in order to reach our target audience. We intend to use the research that our surveys and observations produce to make diverse yet relevant insights to understand consumers' perceptions of well-being.