Major
Business Administration
Anticipated Graduation Year
2022
Access Type
Restricted Access
Abstract
Ticket revenue for MLB games accounts for nearly 28% of the average team’s annual income, and the following study focuses on determining the extent to which various gameday factors play a role in influencing attendance at Chicago MLB games. The research team studied five factors: weather in the form of temperature, winning percentage of the home team, closeness of competition, day of week, and the time of day. The overall findings suggest that weather, day of the week, and winning percentage were all influential in predicting attendance, however, the degree to which each affected the different teams are not equal.
Faculty Mentors & Instructors
Dr. Anne Reilly
PPT Slideshow
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
Filling Every Seat: An Analysis of Gameday Factors’ Influence on Baseball Attendance
Ticket revenue for MLB games accounts for nearly 28% of the average team’s annual income, and the following study focuses on determining the extent to which various gameday factors play a role in influencing attendance at Chicago MLB games. The research team studied five factors: weather in the form of temperature, winning percentage of the home team, closeness of competition, day of week, and the time of day. The overall findings suggest that weather, day of the week, and winning percentage were all influential in predicting attendance, however, the degree to which each affected the different teams are not equal.