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Access Type

Open Access

Abstract

We are exploring how LOOP can develop their technology to increase consumer engagement. Our group will achieve this by exploring the following objectives: To investigate consumer comfort levels on privacy sharing, to assess how sellers find value in an online consignment store, to explore how the user experience on a company's website affects consumer loyalty, to evaluate how brands interact with consumers through technology, to explore how consumers can engage with online small-businesses, to explore buyer-seller communication in e-commerce, and to evaluate consumer engagement in online sustainable shopping.

Community Partners

LOOP

Faculty Mentors & Instructors

Dr. Stacy Neier Beran

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

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Technology and Consumer Engagement for LOOP

We are exploring how LOOP can develop their technology to increase consumer engagement. Our group will achieve this by exploring the following objectives: To investigate consumer comfort levels on privacy sharing, to assess how sellers find value in an online consignment store, to explore how the user experience on a company's website affects consumer loyalty, to evaluate how brands interact with consumers through technology, to explore how consumers can engage with online small-businesses, to explore buyer-seller communication in e-commerce, and to evaluate consumer engagement in online sustainable shopping.