Major

Business Administration

Anticipated Graduation Year

2021

Access Type

Open Access

Abstract

Team Target utilizes methods of market research and design thinking to help identify and solve Onward Chicago's business issue. Onward is a restaurant in Rogers Park that serves the community by providing restaurant, bar, and lounge services to consumers. Our team conducted client interviews and analyzed the data collected through Nvivo. We used this data analysis along with secondary data to identify research objectives and the business issue: How might Onward connect more deeply with Loyola's community? Then, we used methods of quantitative and qualitative research design to conduct surveys and focus groups. Insights and action deliverable will follow soon.

Community Partners

Onward Chicago

Faculty Mentors & Instructors

Stacy Neier Beran, Senior Ignatian Lecturer, Department of Marketing

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

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Team Target: Onward Chicago Market Research

Team Target utilizes methods of market research and design thinking to help identify and solve Onward Chicago's business issue. Onward is a restaurant in Rogers Park that serves the community by providing restaurant, bar, and lounge services to consumers. Our team conducted client interviews and analyzed the data collected through Nvivo. We used this data analysis along with secondary data to identify research objectives and the business issue: How might Onward connect more deeply with Loyola's community? Then, we used methods of quantitative and qualitative research design to conduct surveys and focus groups. Insights and action deliverable will follow soon.