Major
Business Administration
Anticipated Graduation Year
2021
Access Type
Open Access
Abstract
Team Target utilizes methods of market research and design thinking to help identify and solve Shedd’s business issue. The Shedd Aquarium wants to understand the demographic profiles of their audiences in order to determine what motivates people to visit the Shedd. Our team conducted client interviews and analyzed the data collected through Nvivo. We used this data analysis along with secondary data to identify research objectives and the business issue: How might Shedd increase customer satisfaction? Then, we used methods of quantitative and qualitative research design to conduct surveys and focus groups. Insights and action deliverable will follow soon.
Faculty Mentors & Instructors
Stacy Neier Beran, Senior Ignatian Lecturer, Department of Marketing
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
Team Target: Shedd Aquarium Market Research
Team Target utilizes methods of market research and design thinking to help identify and solve Shedd’s business issue. The Shedd Aquarium wants to understand the demographic profiles of their audiences in order to determine what motivates people to visit the Shedd. Our team conducted client interviews and analyzed the data collected through Nvivo. We used this data analysis along with secondary data to identify research objectives and the business issue: How might Shedd increase customer satisfaction? Then, we used methods of quantitative and qualitative research design to conduct surveys and focus groups. Insights and action deliverable will follow soon.