Major

Business Administration

Access Type

Open Access

Abstract

In the United States, surgical and minimally invasive cosmetic procedures have been on the rise over the past 5 years. As plastic surgery grows to become more common throughout our society, it will be useful to know what areas or regions have demographics that are more likely to undergo a procedure. This information will be useful for surgeons, clinic locations, marketing, and potential patients. In order to define regions that are most likely to have people interested in plastic surgery, we combined data from American Society of Plastic Surgeons (ASPS) and the U.S. Census. The data was taken from 2010 to 2018 that combined the total number of surgical and minimally invasive procedures and demographic data from predefined regions. Based on the outcomes of a cluster analysis, we built personas that would be most likely to partake in plastic surgery. These personas outlined the geographical areas, gender, employment status, and age for surgeons to know who their target audiences are. With this knowledge, surgeons have a better idea of how best to locate themselves, market their practice, and can focus on procedures that are relevant for the audience they best serve.

Faculty Mentors & Instructors

Carolyn Kmet

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

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Trends in Plastic Surgery in Relation to United States Demographics

In the United States, surgical and minimally invasive cosmetic procedures have been on the rise over the past 5 years. As plastic surgery grows to become more common throughout our society, it will be useful to know what areas or regions have demographics that are more likely to undergo a procedure. This information will be useful for surgeons, clinic locations, marketing, and potential patients. In order to define regions that are most likely to have people interested in plastic surgery, we combined data from American Society of Plastic Surgeons (ASPS) and the U.S. Census. The data was taken from 2010 to 2018 that combined the total number of surgical and minimally invasive procedures and demographic data from predefined regions. Based on the outcomes of a cluster analysis, we built personas that would be most likely to partake in plastic surgery. These personas outlined the geographical areas, gender, employment status, and age for surgeons to know who their target audiences are. With this knowledge, surgeons have a better idea of how best to locate themselves, market their practice, and can focus on procedures that are relevant for the audience they best serve.