Major
Business Administration
Anticipated Graduation Year
2023
Access Type
Open Access
Abstract
Exercise is a large part of most healthy people's daily lives. As consumers who are concerned with our physical health, our group chose to research the question: what factors of a gym drive the general population to buy a gym membership? This deliverable allows us to survey the general population, particularly those who prioritize an active lifestyle, about their exercise habits and preferences. In addition to this we also intend to collect qualitative data through interview and observations. We did this on the basis of knowing our research goals and questions prior to data collection.
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
The Clown Clique
Exercise is a large part of most healthy people's daily lives. As consumers who are concerned with our physical health, our group chose to research the question: what factors of a gym drive the general population to buy a gym membership? This deliverable allows us to survey the general population, particularly those who prioritize an active lifestyle, about their exercise habits and preferences. In addition to this we also intend to collect qualitative data through interview and observations. We did this on the basis of knowing our research goals and questions prior to data collection.